In March 1980, Donald I. Kane Associates prepared the Short Range Marketing Plan for the Private Industry Council of Chicago. It suggested that new marketing approaches needed to be structured to reverse employers' negative perceptions about CETA programs. The following was recommended:

(1) Meet perceived problems head-on. The major obstacles confronting PIC in marketing its program are the following employers' perceptions:

(a) Economically disadvantaged and CETA eligible people don't want to work, don't know how to work